Social Media Advertising
Marketing & Growth
Paid Social That Converts
We build and optimize paid social campaigns on Meta, TikTok, LinkedIn, and more — with creative testing, audience splits, and landing alignment that turns scrolls into qualified leads and sales.
Accountable social media advertising — tied to pipeline, not vanity metrics.
3
Deliverables
3
Key outcomes
Marketing & Growth
Practice area
Smart Spending
Phase 01
Stop Wasting Budget— Social Media Advertising That Compounds
ost brands pour budget into social media advertising tactics that look busy on reports but never tie to pipeline or revenue. Without a clear system, teams chase trends instead of outcomes.
We build disciplined programs with owners, KPIs, and weekly optimization — so every dollar earns its place and leadership can see what's working.
From audits and strategy through execution and reporting, Expandova turns social media advertising into a compounding channel your finance team can fund with confidence.
Phase 02
Scale What Works— While You Focus on the Business
Growth compounds when systems run consistently — content calendars, bid governance, testing loops, and reporting your team trusts.
Partner with Expandova for programs that adapt as markets shift, with clear metrics tied to revenue — not vanity dashboards.
Unlike one-off campaigns that reset every quarter, disciplined programs keep delivering qualified leads and sales long after launch.
Automated Growth
Capabilities
What's included in Social Media Advertising
Paid social management — creative, targeting, and optimization — with full-funnel tracking.
Creative testing
Hooks, formats, and offers tested systematically.
Audience strategy
Prospecting, retargeting, and lookalikes governed by unit economics.
Campaign operations
Account structure, pixels, and offline conversion imports.
Landing page alignment
Message match and CRO feedback loops with your web team.
Video & UGC ads
Short-form creative built for platform algorithms.
ROAS & CPA reporting
Weekly readouts with budget shift recommendations.
FAQs
Social Media Advertising FAQs
Early signals often appear within 30–60 days. Compounding outcomes typically build over 3–6 months depending on competition, budget, and starting position — we set expectations upfront.
We connect tactics to revenue — not vanity metrics. Strategy maps to buyer stage, execution stays accountable to agreed KPIs, and you get one team instead of disconnected vendors.
Yes. Focused topic clusters, geo-targeting, and phased budgets often win faster than chasing head terms. We scope to your capacity and prioritize what moves revenue first.
Live dashboards plus weekly or monthly reviews tied to agreed KPIs — spend, leads, revenue contribution, and exactly what we changed. No black-box management.
Still have questions? Contact our team