The challenge
Grand Vista was spending $22,000 a month on Google Ads that sent guests to a third-party booking engine. The brand site looked premium; the checkout path did not. Guests compared OTA prices and left. Internal teams blamed 'seasonality' for flat revenue.
What we did
- Audited every step from ad click to confirmation email — found three drop-off points on mobile.
- Launched property-specific landing pages with rate parity messaging and abandoned-cart recovery.
- Shifted 60% of paid budget from broad terms to branded and high-intent direct-booking keywords.
- Rolled out a guest CRM flow that re-engaged past visitors within 48 hours.
The outcome
Direct bookings rose 220% in two quarters. OTA dependency dropped from 71% to 48% of room nights. The group reinvested saved commission into property upgrades instead of ad spend.
“We stopped arguing about whose fault flat bookings were. Expandova showed us exactly where guests were leaving — and fixed it.”
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