The challenge
Meridian had twelve locations and one outdated website that listed phone numbers but never explained why a patient should choose them. Paid ads drove clicks; the front desk said most callers were confused about services offered at their nearest clinic.
What we did
- Built location pages with provider bios, insurance accepted, and condition-specific FAQs reviewed by their compliance team.
- Ran HIPAA-conscious Meta and Google campaigns focused on appointment requests, not aggressive retargeting.
- Published monthly patient education articles tied to seasonal search demand (allergies, sports physicals, preventive care).
- Installed call tracking so each clinic could see which channels produced booked appointments, not just form fills.
The outcome
Qualified patient inquiries tripled in six months. Cost per booked appointment fell 41%. Meridian expanded digital spend to two additional markets without hiring another agency.
“They understood we could not sound like a retail brand. The campaigns felt like our practice — calm, clear, and credible.”
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