The challenge
Urban Table was packed on weekends and half-empty midweek. Instagram looked great; OpenTable did not reflect it. They had tried discount apps that brought deal-seekers who never returned.
What we did
- Mapped diner radius per location and ran geo-fenced ads promoting chef features, not percentage-off coupons.
- Launched a text-based VIP list for midweek tasting events — 1,200 signups in the first month.
- Implemented a review response system so managers replied to Google feedback within 24 hours.
- Synced reservation data with ad reporting to see which campaigns actually filled tables, not just clicks.
The outcome
Tuesday through Thursday covers rose 40%. Repeat visits within 30 days climbed 28%. The group opened a fourth location using the same playbook instead of guessing what worked.
“We finally knew which posts and ads put butts in seats. That sounds simple. No other agency gave us that.”
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